Customer use cases

See how our platform improves customer journeys across different industries, making processes smoother, boosting engagement, and driving growth.

Real Estate Customer Journey

The Journey of Real Estate Customer

01Offline Customer Acquisition

Customers come in through various events. They either add PAM as a friend (likely on social media) or fill out a registration form to show their interest.

How PAM Works:

PAM creates touchpoints at events to capture potential customer information

Benefit for Customers:

Easy way to connect with PAM and express their real estate interests.

02Backend Processing

Customer information is sent to the backend system. This allows sales teams to access the data for follow-ups.The registration form data is also integrated into PAM's Customer Data Platform (CDP) to segment customers.

How PAM Works:

PAM efficiently processes and distributes customer data across its system.

Benefit for Customers:

Ensures they receive personalized attention and follow-ups.

03CDP and Lead Nurturing

PAM's CDP system sends out personalized lead nurturing content. This includes recommending properties in nearby locations or sharing various discounts.

How PAM Works:

PAM uses customer data to create tailored marketing campaigns.

Benefit for Customers:

Receive relevant property suggestions and offers based on their preferences.

04Post-Visit Engagement

After customers visit a project, PAM can send satisfaction surveys or reminders to book a unit. 

How PAM Works:

maintains engagement even after the initial visit.

Benefit for Customers:

Opportunity to provide feedback and receive helpful reminders.

05Booking and Re-engagement

If a customer books a unit, PAM can automatically send relevant financial information to help them prepare. If they don't book, PAM can set up the system to send related offer campaigns to attract the customer and continuously re-engage. 

How PAM Works:

PAM provides ongoing support for both booking and non-booking scenarios.

Benefit for Customers:

Receive necessary financial information or continued relevant offers based on their actions.

Summary

PAM's real estate system presents a comprehensive, customer-centric approach to property sales and marketing. This integrated system ensures a seamless customer journey from first contact to final purchase, or ongoing re-engagement. It combines offline and online touchpoints, data analytics, and automated marketing to create a personalized experience for each potential buyer.

PAM's approach demonstrates the power of data-driven, customer-focused strategies in modern real estate marketing. By maintaining consistent, relevant communication throughout the customer's journey, PAM increases the likelihood of conversions while building long-term relationships with potential buyers.

The system's flexibility allows it to adapt to each customer's unique path, whether they're ready to buy immediately or need more time and information. This personalized, patient approach positions PAM as a helpful partner in the property buying process, rather than just a seller

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