Customer use cases

See how our platform improves customer journeys across different industries, making processes smoother, boosting engagement, and driving growth.

Beauty Clinic Diagram

The Journey of Scenario

01Online Customer Engagement

A customer, considering a cosmetic procedure, spots an intriguing clinic ad while scrolling through Facebook

How PAM Works:

As the customer clicks the ad, PAM records this interaction, noting the specific ad that captured their attention.

Benefit for Customers:

The customer's journey begins seamlessly, with PAM ensuring the clinic understands what sparked their initial interest.

02Chatbot Interaction

Curious, the customer engages with the clinic's chatbot, sharing thoughts about desired procedures and budget considerations.

How PAM Works:

PAM meticulously collects and organizes every detail the customer provides during the chat.

Benefit for Customers:

The customer feels heard and understood, able to express needs at their own pace, any time of day or night.

03Sales/Agent Interaction

The following day, a clinic consultant calls the customer, offering personalized information based on the previous chat.

How PAM Works:

PAM alerted the consultant about the customer's interest and provided a summary of the chatbot conversation.

Benefit for Customers:

The customer is impressed by the clinic's proactive and informed approach, feeling valued as a potential client.

04CDP with Data Analytic and AI

As the customer mulls over their options, PAM works diligently behind the scenes, analyzing their profile.

How PAM Works:

PAM combines the customer's information with its extensive database, using AI to understand their unique needs and preferences.

Benefit for Customers:

Though invisible to the customer, this process ensures that all future interactions will be tailored specifically to them.

05Automated Case Suggestions

Based on the customer's interests, PAM suggests a suitable doctor who specializes in the exact procedure they're considering.

How PAM Works:

PAM matches the customer's needs with the doctor's expertise and availability

Benefit for Customers:

The customer feels reassured that they're being matched with the best possible surgeon for their specific case.

06Video Call Integration

The customer schedules a video consultation with the recommended doctor to discuss options in detail.

How PAM Works:

PAM integrates the video call into the doctor's schedule and sends the customer reminders.

Benefit for Customers:

The customer appreciates the convenience of a face-to-face consultation from the comfort of their home.

07Clinic Visit

Customer feeling confident after the video call, the customer books an in-person consultation at the clinic.

How PAM Works:

PAM updates the customer's profile, ensuring clinic staff are prepared for their visit.

Benefit for Customers:

Upon arrival, the customer is greeted by name and feels like a valued client rather than a stranger.

08After Service Integration

Following the procedure, the customer receives a personalized care package and joins the clinic's loyalty program.

How PAM Works:

PAM integrates the procedure details and new loyalty status into the customer's profile.

Benefit for Customers:

The customer feels cared for beyond just the procedure, building a lasting relationship with the clinic.

09Lead Nurturing Story

In the weeks post-procedure, the customer receives check-in messages and personalized care tips.

How PAM Works:

PAM automates these follow-ups, ensuring they're timely and relevant to the specific procedure.

Benefit for Customers:

The customer feels supported throughout recovery, increasing satisfaction and likelihood to recommend the clinic to others.

Summary

Throughout the entire process, PAM works tirelessly in the background, ensuring the customer's journey from curious browser to satisfied client is smooth, personalized, and positive. By the end of the experience, the customer doesn't just feel like they've had a procedure – they feel like they've gained a trusted partner in their aesthetic journey, all thanks to the invisible but invaluable work of PAM.

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