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Customer use cases

See how our platform improves customer journeys across different industries, making processes smoother, boosting engagement, and driving growth.

Hospitality Customer Journey

The Journey of Hospitality Customer

01Initial Customer Interaction

A traveler is planning their next vacation and discovers a beautiful hotel through a web ad. Intrigued, they visit the hotel's website to explore room options.

How PAM Works:

As the customer browses the website or walks into the hotel, PAM captures their information and interests, funneling all data into its CDP (Customer Data Platform).

Benefit for Customers:

The customer enjoys a seamless experience, whether online or in-person, with their preferences noted from the very beginning.

02Customer Segmentation and Nurturing

While the traveler considers their options, PAM is hard at work behind the scenes.

How PAM Works:

PAM analyzes the customer's behavior, segmenting them based on their interests and interactions. For customers who frequently view but haven't booked, PAM initiates nurturing campaigns.

Benefit for Customers:

The customer receives relevant information and offers, gently encouraging them towards making a decision without feeling pressured.

03Booking and Personalized Upselling

Excited about their trip, the customer books a room. But PAM's work isn't done – it's just beginning.

How PAM Works:

Once a booking is confirmed, PAM launches personalized campaigns for upselling and cross-selling. It might suggest a relaxing spa package or an room upgrade, complete with a special coupon.

Benefit for Customers:

The customer feels like the hotel truly understands their needs, offering relevant enhancements that add value to their stay.

04Stay and Post-Stay Engagement

The customer enjoys their stay, and as they check out, they realize their journey with the hotel is not over.

How PAM Works:

PAM analyzes the customer's behavior, segmenting them based on their interests and interactions. For customers who frequently view but haven't booked, PAM initiates nurturing campaigns.

Benefit for Customers:

The customer receives relevant information and offers, gently encouraging them towards making a decision without feeling pressured.

Summary

PAM works tirelessly to create a seamless, personalized experience from the first click to long after check-out. By collecting and analyzing data at every touchpoint, PAM helps the hotel anticipate and meet the customer's needs, often before they even express them.

The result is a customer who feels understood, valued, and eager to return. They don't just remember a nice hotel stay; they remember an experience tailored just for them. This personal touch, powered by PAM's sophisticated data management and analysis, transforms a one-time guest into a loyal customer, eager to return and recommend the hotel to others.

For the hotel, PAM's comprehensive approach means higher customer satisfaction, increased upselling and cross-selling success, and a growing base of loyal customers. It's a win-win scenario, where data-driven personalization creates happier customers and a more successful business.

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