As today’s marketing has almost completely moved into the digital world, PAM is designed to assist marketers in almost every dimension. Not only a customer data platform, but it’s also an e-Commerce platform that lets you manage your store, and the coupon portal that helps you create promotional campaigns more effectively. Most importantly, when everything runs under the PAM system, not only you can easily manage things in the same place, but the customer data will be systematically gathered and analyzed with maximum efficiency.